THE IMPACT OF THE NEW LIVE HORSE RACING CHANNEL ON MAINLAND CHINESE LUXURY CUSTOMERS
On 18th June, 2013 Mainland China’s first ever live horse racing channel will broadcast races online throughout Mainland China.
This channel offers premium & luxury brands unparalleled value in reaching and influencing the purchase decision of valuable customers in Mainland China.
LAUNCH FEATURES ALL ROYAL ASCOT RACES
The first race to be broadcast will be the opening race of Royal Ascot – the world’s most distinguished horse racing event. This is followed by all the races at Royal Ascot +5000 live races from Great Britain and Ireland.
MAKE YOUR BRAND POPULAR AMONG CHINESE CUSTOMER WITH AN APPRECIATION OF CLASS
The channel named “Paoma” (horse racing in Mandarin Chinese) targets customers in Mainland China attracted to elegance and class. Beyond viewing horse races the channel also provides the target customers with the opportunity to understand and participate in the European culture behind collecting and owning racehorses – long associated with royalty and nobility.
MARKET YOUR BRAND TO CHINESE CUSTOMER WHILE THEY ARE IN SPENDING MODE
Brands sponsoring this racing channel will be reaching their target customers whilst they are shopping after work, at dinner and engaged in other evening entertainment – all prime consumption times for brands in Mainland China.
This is due to time difference between Europe and Mainland China. Standard horse racing time in UK is 12 Noon to 5pm or 7pm to 12am in Mainland China.
INFLUENCE MILLIONS OF CHINESE CUSTOMER BUYING GIFTS AND ENTERTAINING
The channel is expected to attract a minimum of 15 million viewers in the lead up to Jan 31st 2014 – Chinese Year of the Horse celebration. A significant time of the year for people in Mainland China to spend on dining, alcohol and gifts. In sponsoring the channel you not only lift your brand towards becoming top of mind for customers buying your category of product, you also make your brand a more attractive purchase due to the association with quality and class.
BUILT BY PROFESSIONALS
This channel is built by The Shanghai Race Club – Mainland China’a oldest horse racing brand in partnership with Attheraces – one of Europe’s leading sports media channels, PPlive – Mainland China’s leading streaming sports online media company, and Highclere racing – the preeminent racing company with directors which include the family owners of Highclere Castle (often referred to as Downton Abbey) and racing manager for Her Majesty Queen Elizabeth II.
CONTACT US NOW
If you are interested in discovering more about this valuable sponsorship opportunity please contact juliet@