Mainland China’s online racehorse store opens with a USD16 million racehorse

September 7, 2013

Paoma.com the online store created for a new generation of racehorse buyers and collectors in Mainland China opens today 7th Sep 2013 featuring a USD16.15 million racehorse named Trading Leather, winner of the Irish Derby in 2013 and one of the 10 best performing racehorses in UK and Ireland.

Paoma.com is owned and managed by The Shanghai Race Club (SRC) est. 1862 the original brand responsible for bringing European horse racing to Mainland China.The SRC was rebuilt in 2008 with the vision of using internet technology to make it both simple and exciting for people living in Mainland China to buy and collect racehorses which are based and raced in Europe.”

The racehorse is the ultimate luxury possession and now becoming accessible to people in Mainland China, where some of the richest people in the world live.” states Byron Constable, Chairman of the Shanghai Race Club “The time difference transforms European horse racing into very distinguished night time culture in Mainland China where you can encounter a gentlemen in Shanghai at the end of dinner or in a club room tilting his Samsung Note II to watch part of his racehorse collection compete live at Ascot racecourse against those owned by the King of Dubai. The whole room is drawn to him. The racehorse becoming the new required discreet, statement of wealth and culture in a way that a rare watch or sports cars perhaps falls a little short.

Paoma.com features let users in Mainland China browse racehorses, purchase them, receive updates in Mandarin Chinese from the team in Europe managing the racehorse collection and then watch the horses competing live in European races via the paoma live horse racing channel created in partnership with PPTV and Attheraces.

For more information please contact juliet@theshanghairaceclub.com

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